News - CKS College (大學)

STRATMARK 2014: Marketing Turnaround

Last Updated on August 17, 2015 11:41 AM

Last July 25, 2014, the marketing students of CKS College attended the Strategic Marketing Conference for Students at the CCF, Pasig.

The program started with an opening prayer led by Pastor Enrique Santhou and with the singing of the National Anthem. The first speaker, Ms. Yayu Javier, President of the Philippine Marketing Association, talked about the ASEAN 2015. She emphasized that being a marketeer, one should be competitive to gain an edge over others. The second speaker, Ms. Mary Faith Abano, PMA VP for Youth and Academe, talked about the character types and the careers that suit each type. The third speaker, Mr. Jonathan Yabut, Chief of Staff of AirAsia, Tony’s Apprentice, talked about his life and the reality of life. The fourth speaker, Ms. Darlyn Ty, President and CEO of Belle De Jour, talked about start and the success of Belle De Jour, a planner for Filipino fashionistas for eight consecutive years. Before proceeding to the next speaker, there was a one-hour lunch break.

The conference resumed at 2pm with the fifth speaker, Ms. Pinky Yee, Marketing Director at Goldilocks Bakeshop, who talked about re-branding. She emphasized the process of re-branding and cited one of the products of Goldilocks Bakeshop that they re-branded and the process that it underwent. The sixth speaker, Mr. Donald Lim, Chief Digital Officer of ABS CBN Broadcasting Company, talked about creating media campaign. He presented some examples of media campaigns that created a great impact to viewers. The seventh speaker Mr. Adam Bookless, CEO, British American Tabacco, talked about winning as an underdog. The eighth speaker, Mr. Edgar Allan Caper, Marketing Manager of Pizza Hut Philippines, talked about the ways to achieve success in life. He told the audience that in order to be successful, one should strive hard and find the grit. The ninth speaker, Mr. Cax Mayuga, Product Manager- Carbonated Soft drinks and Energy Drinks at Pepsi Company, talked about the importance of marketing in his life and how marketing has changed his life. Lastly, Mr. Henry Tenedero, President of Center for Learning and Teaching Styles Philippines, emphasized that studying should be complemented by experience and when one gets to the workplace, both would prove valuable.

(Article by: Jennifer Ching/ Photo Credit: Aaron Daniel Sy)

Honors' Circle 2014 : MOA Signing and Presentation of Scholars

Last Updated on August 26, 2015 10:45 AM

Chiang Kai Shek College (CKS College) and the Chiang Kai Shek College Alumni Association, Inc. (CKSCAAI) renewed their partnership through the signing of the Memorandum of Agreement governing the CKS College Honors’ Circle last July 17, 2014 at the Conference Room, CKSC Narra Campus. Witnessing the MOA signing between CKS College, as represented by CKSC president Dr. Dory Poa, and CKSCAAI, as represented by CKSCAAI Mr. Philip Chan, are CKS College administrators and program heads, CKSCAA officers, and Honors’ Circle scholars and their parents.

The Honors’ Circle is a merit scholarship program designed to bring together high-achieving students who shall undergo specialized and individualized advising, mentoring, and training. Driven by the vision of creating generations of achievers and leaders who shall one day make a difference in society, two batches of scholars have already been admitted into the program since its launching in 2013.

The first Batch of Honors’ Circle scholars include: Mikee Marrielle Chua (BS in Accountancy), Heather Angelique Co (BSBA-Marketing Management), Jamaica Maru Costales (BSBA-Marketing Management), Charlene Kim Dizon (BS in Accounting Technology), Bryann Raymart In (BS in Accountancy), Richel Anne Placido (BS in Accountancy), Tami Anne Tan (BS in Accountancy), Mary Louise Tang (BS in Accountancy), Alexandra Landry Ty (BS in Accountancy), and Jasmine Wong (BSBA-Marketing Management). These scholars have successfully complied with the academic standards and requirements set forth by the program, and are 2^nd year scholarship recipients.

The second Batch of Honors’ Circle scholars include: Rachel Marie Ang (BS in Accountancy), John Arnold Antonio (BS in Accountancy), Hannah Diane Asaňa (BS in Accountancy), Dominic Bryan Kua (BS in Accountancy), Ma. Christeen Lo (BS in Accountancy), Krizza Gail Monsanto (BS in Accountancy), Wilson Paolo Ng Than (BS in Accountancy), Kimberly Mae Samson (BS in Accountancy), John Ernest See (BS in Accountancy), Gladys Ting (BS in Accountancy), Michael Christian Ty (BS in Accountancy), and Shendell Mae Vicher (BS in Accountancy). This batch of scholars is comprised of first year CKS College students who successfully met the entrance requirements for the Honors’ Circle program.

The MOA signing ceremony started with the opening remarks from CKSC president, Dr. Dory Poa. She expressed her and CKSC’s gratitude to the CKSC Alumni Association for its unwavering support to the school. She also exhorted the students to strive hard for excellence and make their alma mater proud. Following the MOA signing, the scholars were introduced by CKS College Dean of Business, Accountancy and HRM, Ms. Maribel Chan. Scholars and parents then signed the Enrolment Undertaking, through which they committed themselves to abide by the scholarship guidelines and provisions.

In his inspirational message, CKSCAA president, Mr. Philip Chan, expressed his pride in CKSCAA’s part in contributing to the future of the country through the Honors’ Circle program. He encouraged the students to pursue their journey towards success, one step at a time, facing and defeating all odds, and emerging winners. He reminded them not to doubt their capabilities, face challenges fearlessly, and keep on going.

The simple yet significant MOA signing ceremony and program ended with a response from scholars. Bryann Raymart In, Batch 1 Honors’ Circle scholar, thanked both CKSC and CKSCAAI for their financial and moral support. He also expressed gratitude to the parents present for their sacrifice and guidance.

Much hope lies in this program. It is the desire of CKSC and CKSCAAI to send these scholars into the world, equipped and able to make a difference.

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#JMSselfie

Last Updated on August 26, 2015 10:45 AM

Once a year, every organization in the college prepares a general assembly to welcome the new members and the old ones as well. This year, the Junior Management Society prepared something new, something popular, and something catchy. JMS’ first general assembly, "#JMSSELFIE," took place last July 11, 2014 (Friday) at the CKS College 7th floor. The registration started at exactly 1:30PM finally the program started at 2:00PM.

Upon stepping out of the elevator, attendees can already feel the vibrations from the loud party sound. This got the members curious and piqued their interest. Officers ushered the members to the entrance after the registration. They were amazed when the door opened and party lights greeted them, coupled with quirky pictures hanging from the ceiling. Since the assembly’s theme is "#JMSSELFIE", it would not be complete without a photo booth.

The program started with the opening prayer, followed by the singing of the national anthem. Peter Ko and Regine Lao hosted the said event. The crowd came alive when they started to make use of and pass around the monopod (selfie stick) to take a video of everyone who came in.

The opening remarks were given by the adviser of the Junior Management Society, Mr. Fernando Bautista. He reminded everyone to "Take this kind of organization as an opportunity and a chance to learn.”The action plan for this academic year was discussed by JMS president, Deena Krupasa. She explained the importance of the seminars laid out for the school year, and encouraged everyone to participate in JMS activities.

The officers wore hoodies and pants that make them unique instead of wearing corporate attire. They also prepared a dance number for JMS members. Groupings were formed using a game called jigsaw puzzle. The next game was called "pictures 1 song"; followed by the guessing game and "showdown." Jazelle Lim and Eunice Ong gave the closing remarks. The GA ended with everyone having fun on the dance floor.

(Article by Jamie Chua)

Boardwalk YES Program

Last Updated on August 1, 2014 4:16 PM

Last July 10, the Junior Marketing Association was given the opportunity to hold the Boardwalk Yes Program wherein speakers from Boardwalk shared their experiences about the Young Entrepreneur Sponsorship Program that they are currently having. The first speaker was Ms. Michelle Fuentebella of Viewpoint Managerial Consultancy, She shared her experience in Dressing up for Success. She stressed the importance of power dressing in boosting one's confidence The next two speakers were from Boardwalk and they shared their experiences about the program and the benefits the younger generation will have after the said program. A fashion show and a singing contest, courtesy of Boardwalk followed. Matt Gamboa and Erika Tanlo won in the fashion show and Kailah Dy won in the singing contest. The speeches, as well as the contests, truly enthralled all the attendees.

Article by : Wesley Dytan

Photo Credit : Trisha Que

LEGO College : Senior Org GA

Last Updated on August 6, 2014 11:42 AM

Last 8^thof July, the Senior Organization had its General Assembly at the 7^thfloor of Chiang Kai Shek College, Narra Campus. All the officers were present and the members were welcomed to the said event. The theme of this year’s general assembly was “LEGO College- Let’s Enjoy Getting Over College”. The masters of ceremony, Corsico Espiritu and Erica Ng started the program by an invocation. The Senior Committee chair, Lynnette Chung, delivered her opening remarks and presented the action plan for the school year. The officers of the organization were then introduced. The whole venue was filled with excitement as the hosts started the games. Everyone was very cooperative and competitive to win each game with his team mates. The games consisted of Uno Blocks, Pictionary, and Lip Synch Battle. At the end of the day, it was not the winning part that made everyone happy; it’s meeting new friends and building stronger bonds with their co-seniors.

(Article by Lynnette Chung)