Last August 9, 2014, the CKSC-FBAS Marketing students attended a seminar about brand management at the University of Santo Tomas, Medicine Auditorium.

At 9:30, the program started with the Philippine National Anthem,  followed by the opening remarks of John Paul D. Gozun, the UST-JMA president, the introduction of Markprof Bootcamp by  Fernando E. Sarael, who explained why marketing students should join the Markprof Bootcamp and discussed the hiring process, and the open forum.

The first speaker was Fernando E. Sarael Jr, who talked about digital marketing leading to the development of an organization through digital platform and reasons why  people care/share/trust. The second speaker, Major Basa, talked about brand building and brand positioning. 

The program ended with the closing remarks by Eric G. Pasquin, the adviser of UST JMA.

 (Article by: Clarice Go/ Photo Credit: Aaron Daniel Sy)