Various teams of CKS College students excelled in the series of competitions held at the SMX Convention Center, Pasay City last February 24, 2015, during the 9^th Conference of Aspiring Marketing Professionals (CAMP 9). Organized by the Association of Marketing Educations of the Philippines, the theme of the said conference was “Promoting Excellence in Marketing Education: Battle of Pen, Paper, and Personalities.”

For the Marketing Quiz Bee category, CKS College was represented by Jasmine Wong (Honors’ Circle Batch 1, 2^nd Year BSBA-Marketing Management), Heather Co (Honors’ Circle Batch 1, 2^nd Year BSBA-Marketing Management), and Jamaica Maru Costales (Honors’ Circle Batch 1, 2^nd Year BSBA-Marketing Management). Among the 24 colleges and universities nationwide, CKS College ranked 1^st runner-up.

In the Business Plan Competition, CKS College was represented by Lin Tian Tian (4^th Year, BSBA-Marketing Management), Kyle Sy (4^th Year, BSBA-Management), and Kervin Yap (3^rd Year, BS Entrepreneurship). They successfully defended their product and business proposal and were awarded 2^nd runner-up.

Also winning 2^nd runner-up in the Print Advertisement Category was the CKSCian team comprised of Charmaine Paula Magbuhos (4^th Year, BSBA-Marketing Management), Charlene Kim Dizon (Honors’ Circle Batch 1, 2^nd  Year BS-Accounting Technology), Kim Miguel (4^th Year, BSBA-Marketing Management), and Nichole Paige Co (4^th Year, BS-Accounting Technology). They competed against ten other schools in presenting a proposed campaign against jay-walking. The team’s entry was highly praised by the judges, and was hailed to be of “world-class” quality.

Not to be outdone in the Marketing Research Category were Bernadette Dela Cruz (4^th Year, BSBA-Marketing Management), Ana Charlene Lim (4^th Year, BSBA-Marketing Management), Wesley Dytan (4^th Year, BSBA-Marketing Management), and Kimberly Lagunday (3^rd Year, BSBA-Marketing Management). The team won 2^nd runner-up, as they successfully defended their marketing research study on the perception of smokers and ex-smokers on anti-smoking initiatives of the government.

CKS College was the only school to rank among the top 3 in all the academic competitions held during the conference. It was an extraordinary feat for the college, proving once again that CKSCians can rise to any challenge and emerge victorious.

Another highlight of CAMP 9 was the first ever search for Mr. and Ms. Marketing 2015, participated in by 15 pairs of candidates. CKS College was represented by Lance Andrew See (3^rd Year, BSBA-Marketing Management) and Mary Grace Khu (4^th Year, BSBA-Marketing Management).  The candidates paraded in corporate attire, sportswear, formal wear, and creative wear. Winning Mr. Marketing was Jayson Tabien of Polytechnic University of the Philippines-Lopez Campus and winning Ms. Marketing was Mary Dianne Ramirez Ortiz of Colegio de San Juan de Letran.

CAMP 9 also featured two prominent speakers from the field of Marketing. The first speaker was Ms. Chiqui Escareal-Go, president and CEO of Mansmith and Fielders, Inc., speaking on the topic, “Becoming the Next Marketing Rock Star.” The second speaker was Mr. Kim Chua, managing director of Jobs 180.com.  In his talk entitled, “Career in the Fashion Industry: Check Them Out,” Mr. Chua discussed the most in-demand jobs in the fashion industry. He also introduced the various services that Jobs 180.com provides to job applicants.

(Articles and Pictures by: Trisha Que/ Pageant Photos from CAMP 9)

On February 16, excitement filled the air at the Narra campus gym of Chiang Kai Shek College as students anticipated the parade of twenty (20) CKS College students. The revelry was covered by Chinoy TV, the College’s media partner. Boosting the festive event and serving as judges were the “Mr. and Ms. Chinatown Winners”, namely: Ms. Rolini Pineda (Ms. Chinatown 2013), Mr. Jerome Tan (Mr. Chinatown 2013- 1st Runner Up), and Mr. Timothy Yap (Mr. Chinatown 2014- 2nd Runner Up). Other judges were the Assistant Directress for Developmental Studies, Mrs. Li Ling Ma and the Registrar, Mr. Melchor Te.

Drumbeats were resonating throughout the whole venue as the event commenced with a lively lion dance performance by the CKS College Wu Shu Team. The vibrancy and colorful pattern of dances the Wu Shu team displayed captured the audience’s attention. The competition was segmented into three distinct parts: the contestants’ introduction, the talent portion, and the question and answer portion. Clad in traditional Chinese wear, the contestants formally introduced themselves to the huge crowd. The contestants were as follows:

1. Vince Paolo Lee and Jasmine Dell Co

2. Andrew Chiu and Hannah Grace Yu

3.  Raymond Shu and Darrie Mitzi Ong

4. Jayson Kevin Chen and Danica Hijoya Cheng

5. Jimcen Dave Young and Tiffany So

6. Jeremy Glenn Ngo and Wynette Nicole Lorenzo

7. Job Winston Pua and Ana Charlene Lim

8. Judd Adrian Ong and Rachelle Tan

9. Alexander Ngo and Abigail Joy Chua

10. Arch Emmanuele Chan and Anne Nathalie Teng.

From different corners of the gym, students, showing their support to the contestants, cheered. While waiting for the candidates to showcase their talents, another set of intermission was performed by the Wu Shu team. The team demonstrated their remarkable talent, derived from traditional Chinese martial arts, and exhibited various Wu Shu techniques. Afterwards, the candidates showcased their talents, from singing, dancing, traditional Chinese Yo-yo, to Chinese fan dance. Among all the contestants, Mr. Jayson Chen and Ms. Danica Cheng were deemed as having the most exceptional talents. Before moving to the last segment of the contest, the question and answer section, a lovely duet was rendered by Ms. Hannah Diane Asaña and Mr. Jaymark Roca, followed by a song and dance number by Ms. Raegine Mercurio & Ms. Dominique Bañas, together with the SDA Crew.

Moving to the last portion, the candidates entered the stage in elegant formal wear. Projected on screen were the questions: “In 2015, what would you like to change most about yourself?” (for female candidates), and “Describe your previous year in a few sentences” (for male candidates). After few minutes of tallying the scores, the winners for special awards were as follows:

Best in Chinese Wear: Mr. Vince Paolo Lee & Ms. Hannah Grace Yu

Best in Talent: Mr. Jayson Kevin Chen & Ms. Danica Hijoya Cheng

Best in Formal Wear: Mr. Vince Paolo Lee & Ms. Danica Hijoya Cheng

Mr. CKS College (2nd Runner Up) – Mr. Judd Adrian Ong

Ms. CKS College (2nd Runner Up) – Ms. Darrie Mitzi Ong

Mr. CKS College (1st Runner Up)- Mr. Jayson Kevin Chen

Ms. CKS College (1st Runner Up) – Ms. Tiffany So

Mr. CKS College 2015 – Mr. Jimcen Dave Young

Ms. CKS College 2015 – Ms. Danica Hijoya Cheng

Chinese culture was certainly manifested with grace during the event. Indeed, the celebration was a great welcome for the year of the wooden goat!

Last February 5 & 6, the Chiang Kai Shek College Narra Campus held its annual Job Fair, with over 90 companies joining this year. The Job Fair was organized by CKS College Marketing & Extension Office and Guidance Office, in cooperation with Junior Organization, Senior Organization, and Student Executive Council, and in partnership with Jobs180.com. Participating companies came from different industries like FMCG, manufacturing, bank, real estate, insurance, hotel, executive agencies, BPO, and more.

CKS College president Dr. Dory Poa gave an opening message during the opening & ribbon cutting ceremonies. She highlighted how CKSCian graduates are well-versed and qualified for employment or internship set by top notch companies. Knowledge about Chinese language is also a very important factor that companies look for nowadays, an edge CKS College graduates have.

Partnering with Jobs180.com makes this year’s job fair the next generation’s job fair since submitting resumé is more convenient through the resumélink. Also, companies are now oriented and more familiar with the initial HR applicants’ screening online. Indeed, job opportunities seem to be hard to find for others but definitely not for CKS College graduates. Kudos for a successful Job Fair 2015!

The Philippine Junior Marketing Association, in cooperation with Havas Media Ortega, organized “Madworld 2015: Unraveling the Creative Genius”, which was held on February 8, 2015 at SMX Convention Center, Pasay City. Participated in by about 6,700 attendees from Luzon, Visayas, and Mindanao schools, the first session of the conference, hosted by Ms. Gretchen Ho, started with a dynamic performance from Mr. Rico Blanco.

The first speaker, Ms. Leigh Reyes, the CEO and President of Lowe Philippines, talked about “The Art and Innovation Perspective”, primarily about learning new things and being innovative in one's own little way. She also tackled the world “Flearn”, that one must experience failing before learning.

The second speaker was Mr. Lawin Bulatao, the executive creative director of Arena Media who talked about “The Art of Crafting”. He said that crafting can be found in everything in us, even in our decision­ making. He also explained the importance of Advertising, that it is not about creating sales but it is about creating what we desire.

Sterling group of companies opened the second session, with Papa Jack hosting. Mr. Brandie Tan, the Chief Creative officer of Publicis Jimenez Basic, was the first speaker, who talked about The Global Perspective of Creativity and Advertising. He stated that we can globally compete with the best ones in the world when it comes to advertising and he stated some of his friends who are now successful with advertising and creativity all across the world. He reminded the audience to think always with a global mindset. And he believes that Filipinos can be one of the best when it comes to creativity and advertising.

The second speaker was Mr. Budjette Tan, Mr. Brandie’s brother and McCann Worldwide's executive creative director, who talked about Storytelling. The talk was primarily about Magic Tricks when it comes to advertising.

Lastly, Mr. Jos Ortega, the CEO of Havas Media Ortega shared his six­-year Madworld experience. Overall, the seminar was really one for the books. All the attendees were satisfied with another edition of Madworld, especially with the many prizes given away to lucky winners.

(Article by : Wesley Dytan / Photo Credit: PJMA)