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“Creating Positive Change through Advertising” Seminar


The Junior Marketing Association conducted its first seminar for this school year, entitled “Creating Positive Change through Advertising” last August 14, 2015(Friday) at the Audio-Visual Room CKS College Narra Campus. The event was hosted by SEC VP Internal Mr. Aron Sy, followed by an invocation led by JMA VP External Ms. Trisha Que.

The guest speaker for the event was Mr. Virgilio “Gil” Velez, a renowned professor of Advertising from Universityof Santo Tomas, a columnist for the Manila Times, a contributor for the Philippine Business Magazine, and a strategic planning consultant at Dominguez Marketing Communications, Inc.

Mr. Gil Velez shared to business students the importance of advertising to today’s fast-changing society wherein people are more online than ever. According to Mr. Velez, a marketing person should develop a creative mind and he may do so by being exposed to various ideas. He exhibited print and TV ads that have been popular worldwide, then stressed that an advertisement to be effective, a brand should have a purpose, principles, and participation in order to capture the attention and emotions of the consumers.

 Having acquired new ideas and deeper understanding of advertising thru the guest speaker, the attendees became inspired   to learn more and to venture on advertising in the future.

(Article by: Trisha Que / Photo Credits to: Nicole Sy)

CKS College Rotaractors General Assembly


Hosted by Ms. Kim Dominique Tan and Mr. Aaron Sy, the CKS Rotaract Club General Assembly was held at the College Building on July 23 2015 at 2:30 p.m. The event was graced by the presence of Mr. John Alexiz Tan, the District Rotaract Representative, who gave an overview of the Rotaract and an inspirational message to motivate the Rotaract members; Mrs. Susan de Jesus, the World Class President; and Mr. Bernie Sansagan, the past President.

Ms. Jasmine Wong, together with the guests, started the Official Signing of Charter Papers. Afterwards, Ms. Jasmine Wong and Ms. Iris Altura, Rotaract Club Community Service Assistant Director, presented the club officers and its planned activities; followed by the presentation of the certificate and the token of appreciation for the visiting guests.

The event was enlivened by the prepared games and refreshments.

Pursuing Success with Mr. Chinkee Tan


In collaboration with the Rotaract Club of CKS College, the Student Executive Council held its first youth empowerment seminar entitled,” Pursuing Success”, at the CKS College Main Campus Ching Ban Lee Memorial Hall last August 25, 2015 at 1 p.m.

                Welcomed through an audio-visual presentation, Mr. Chinkee Tan motivated the students to achieve and maintain success via three points: first, to know one’s purpose, thus giving him direction in life; second, to maximize one’s purpose in order to bring out his passion; and third to give away one’s purpose to bring meaning to his existence. Moreover, Mr. Tan stressed that one must be ready to fail and must make the learnings gained from his failure lead him to success.

                Entertaining, inspiring, and educative, the seminar is just one of the many seminars the Council has set for the students to have more holistic college education. 

Two CKS College Education Scholars Attend K-12 Curriculum Assessment Seminar


Last August 15, Gian Patrik Renejane and Johanna Pauline Lamzon, both Bachelor of Secondary Education Major in Teaching Chinese Language,attended a seminar on “The K-12 Assessment Framework (1-Day Pre-service Training)” which was held at The Pearl Hotel in Ermita.

Dr. Carlo Magno, President of the Philippine Educational Measurement and Evaluation Association, was the resource speaker. To determine the participants’ prior knowledge on assessment, he started the said seminar by administering a diagnostic test in the form of a short essay. A question-and-answer type of discussion concerning assessment and evaluation, and correcting some common misconceptions thereof ensued.

 

Relevant topics, such as the Seven Principles of Assessment, Learning Competencies, Lev Vygotsky’s Zone of Proximal Development, and Types of Assessment were also tackled. In the afternoon, a workshop was conducted in which all schools were asked to formulate ten exam questions that should be aligned with the given learning competencies, and to present it onstage to be critiqued and assessed by Dr. Magno. The seminar ended with volunteer students’ sharing their insights about the morning’s discussion, and the distribution of certificates of participation.

Dress for Success: Image Enhancement and Power Dressing Seminar


On July 30, 2015 (Thursday), at the CKS College AVR, the Junior Organization and the Senior Organization held the “Dress for Success: Image Enhancement and Power Dressing Seminar” for the junior and senior students. This is to teach them how to properly don their corporate attires for OJT, job interviews, and work.

The registration started at 2 in the afternoon and the seminar started fifteen minutes after the registration with the opening remarks of the president of Senior Organization, Hazellene Chua, follow by an invocation and an introduction to the speaker.

The speaker of the said seminar is Mr. Allan Villaverde, a Magna Cum Laude graduated from De La Salle University. He was recently awarded as one of the ten outstanding Educators of Manila.

Mr. Villaverde started his speech on the importance of dressing up for one’s career. He then proceeded to share the do’s and don’ts of wearing corporate attire. Mr. Villaverde enumerated the tips in dressing up for success and clothes that the students need in their wardrobe. He also called on some students who were wearing their corporate attires and gave them advice on improving their get-up. He also reminded the audience that aside from dressing correctly, one should also observe the proper posture. Mr. Villaverded ended with this statement: “Dressing up can project your personality. fpn So, it is important to dress properly for an interview. That way, you will improve your chances of getting a job.”

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