The Junior Marketing Association conducted its first seminar for this school year, entitled “Creating Positive Change through Advertising” last August 14, 2015(Friday) at the Audio-Visual Room CKS College Narra Campus. The event was hosted by SEC VP Internal Mr. Aron Sy, followed by an invocation led by JMA VP External Ms. Trisha Que.

The guest speaker for the event was Mr. Virgilio “Gil” Velez, a renowned professor of Advertising from Universityof Santo Tomas, a columnist for the Manila Times, a contributor for the Philippine Business Magazine, and a strategic planning consultant at Dominguez Marketing Communications, Inc.

Mr. Gil Velez shared to business students the importance of advertising to today’s fast-changing society wherein people are more online than ever. According to Mr. Velez, a marketing person should develop a creative mind and he may do so by being exposed to various ideas. He exhibited print and TV ads that have been popular worldwide, then stressed that an advertisement to be effective, a brand should have a purpose, principles, and participation in order to capture the attention and emotions of the consumers.

 Having acquired new ideas and deeper understanding of advertising thru the guest speaker, the attendees became inspired   to learn more and to venture on advertising in the future.

(Article by: Trisha Que / Photo Credits to: Nicole Sy)