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Josiah Go on Principles & Practices in Marketing


 
Mr. Josiah Go, marketing mentor and guru, visited Chiang Kai Shek College on February 24, 2018 to conduct a one-day lecture on "Principles and Practices in Marketing in the Philippine Setting." Held at the AVR, CKS College (Narra Campus), this seminar was organized by Rex Bookstore, the Association of Chinese-Filipino Schools of the Philippines, and Chiang Kai Shek College.
 
Teachers from senior high school ABM strand and college marketing instructors from different schools attended the seminar, which covered six topics: Marketing Principles and Strategies, Customer Relationship, Market Opportunity Analysis: Consumer Analysis, Buyer Behavior, Market Segmentation, Developing the Marketing Mix: Value Proposition (Product & Price), Place, Promotional Mix, Managing the Marketing Effort and Marketing Plan.
 
A CKS College alumnus, Mr. Go is the Chairman of Mansmith and Fielders, Inc. and is the bestselling author behind various marketing books such as Principles and Practices in Marketing in the Philippine Setting, The Rainmakers, and Marketing Plan: Building the Profitable Preferred Brand. Last April 17, 2017, Mr. Go featured his Q&A with CKS College President, Dr. Dory Poa, and her efforts to reform Chinese education and make CKSians truly multilingual in his article in the Philippine Daily Inquirer, entitled Chinese Education Redefined.
 
 
 
 

Job Expo 2018


The CKS College Job Expo is organized annually by the CKS College Marketing & Extension Office as part of the school’s commitment to help provide internship and employment opportunities to its students and graduates. The Job Expo helps students explore and be oriented about various job opportunities related to their respective fields. It also provides a venue for graduating students, recent graduates, and companies and institutions to meet and discuss mutually beneficial employment options.

This year's Job Expo was held last February 8 and 9 at the CKS College (Narra Campus). Around 50 companies participated with the intention of actively recruiting from the ranks of capable and competent CKSians.

 

ACBA Cup 2018


The Junior Philippine Institute of Accountants launched the first ever Accounting for Business & Accountancy Cup (ACBA Cup) on January 26, 2018. The quiz bee covered several topics in basic accounting and merchandising and was open to College freshmen and Senior High School students from the ABM strand.

After three rounds of ten questions each, the team of Catherine Joyce Wong and Kerth Aaron Lui emerged as Champion and the first winners of the ACBA Cup. Jayvee Austin Y. Catungal and Trisha T. Huang are second placers, and the third placers are Joanne Mae Cua and Danielle Koengchiat.

The ACBA Cup served not only to help affirm the knowledge of students in Accounting, but also fostered camaraderie, healthy competition, and teamwork.

 

 

 

Recognition Program for October 2017 CPALE Passers


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Last January 13, 2018, the Chiang Kai Shek College School of Business, Accountancy, and HRM, in partnership with the CKS - Junior Philippine Institute of Accountants, held a Recognition Program to award and acknowledge CKS alumni who successfully passed the October 2017 CPA Licensure Exams and the October 2017 CMA Exams. Faculty members, parents of passers, CKS College BS in Accountancy students, and other distinguished guests were also there to witness the celebration.

Gracing the program to extend their support were CKSC Board of Trustees Honorary Vice Chairmen— Mr. Johnson GY Tan and Mr. Jose Averia and CKSC Board of Trustees Treasurer Mr. Alberto Tan Lee, CKSC Alumni Association Vice Presidents— Mr. Jimmy See and Ms. Joyce Dy, CKSC Alumni Association committee officer— Ms. Lolita Ching, CKS College Collegiate Club officers—Ms. Pue Chin Chua and Ms. Loraine Tan, and CKS College President—Dr. Dory Poa, Vice President—Mr. Judelio Yap, Director for English Academic Affairs and Dean of the School of Graduate Studies—Dr. Rolance Chua, OIC of Higher Education Deans’ Council and Dean of the School of Business, Accountancy, and HRM—Ms. Maribel Chan, and Program Coordinator for Accounting—Mr. Ankiat Byron Co.

The Recognition Program was held at seven o’clock in the evening at the CKSCAAI Conference Room, Padre Algue Campus of the Chiang Kai Shek College. It began with the warm welcome of the host, Ms. Hannah Asaña. Followed by the inspirational message of the CKS College President Dr. Dory Poa. Dr. Poa exhorted and congratulated the passers and encouraged them to continue to exhibit the qualities which helped them hurdle the many challenges that came with preparing for and passing the Board Exams. These qualities include Commitment, Perseverance, and Advancement. Commitment—because getting to where they are, the passers had to have a lot of courage. Perseverance—they have shown that if one does not give up, he can achieve his goals. And Advancement—their learning continues as they pursue their own careers.

Mr. Ankiat Byron Co, the coordinator of the BSA Program and also the adviser of JPIA, gave his words of appreciation to all who were able to join them in the event. The Board of Trustees, CKS College Alumni Association and CKSC Collegiate Club officers, and CKS College administrators congratulated all the passers and awarded them with medals and certificates.

Ms. Faye Alcaraz, a CPA Board passer who was formerly under the Bridging Program of the college, and Mr. Bryann In, also a CPA Board exam passer and previously an Honors’ Circle scholar, gave their speeches to share their experiences, and to show gratitude to the school and to all the people who helped them throughout their journey to become CPAs.

Last October 2017, CKS College earned a 73.33% passing rate, compared to the national passing rate of 30.44%. With 92 takers this October 2017, Chiang Kai Shek College's passing rate is 7th highest among schools with more than 50 takers. The October 2017 passers are:

  • Abichuela, Ma. Ednalyn Tapaaganao
  • Alcaraz, Marjorie Faye Montero
  • Angeles, Abriz Dagani
  • Añonuevo, Raiza Cabasa
  • Asuncion, Ariane Clarisse Cruz
  • Atiga, Quennie Jane Urriza
  • Austero, Czarina Zaira Segotier
  • Babiera, Maria Jucelle Sosing
  • Bagayas, Nathan Micah Adora
  • Barrera, Gerileen Ramos
  • Bautista, Jerelou Limcaoco
  • Begata, Alaine Gyle Agato
  • Buan, Gem De Guzman
  • Cabrera, Selene Tan
  • Cada, Mary Claire Aguilar
  • Callos, Bea Rozza Avena
  • Calo, Francis Earl Derick Angeles
  • Carbungco, Christelle Castro
  • Castillo, Jeslin Marie Francisco
  • Ching, Clint Mark Encinares
  • Chua, Mikee Marrielle Guiam
  • Codamon, Juliah Mariah Beltran
  • Cura, Nerrice Ellen Joy Songsong
  • David, Anna Patricia Arroyo
  • De Guzman, Kressa Velasco
  • De Leon, Jane Karen Castillo
  • De Veyra, Nathaniel John Cachapero
  • Fabrea, Fatima Faye Flores
  • Fajilan, Patricia Anne Urcia
  • Faustino, Michael Gabriel    
  • Felipe,Russel Jan Adducul
  • Fernando, Hannah Clarisse Gono
  • Ferrer, Gelli-Anne Mae Reyes
  • Gimeno, Amylou Joy Palad
  • In, Bryann Raymart Rabang
  • Jadera, Anna Veronica Salinas
  • Julian, Brian Jasper Esparas
  • Lapuz, Maica Cabañeros
  • Lim, Jacqueline Chee
  • Limsico, Rina Isabel Bustos
  • Llarena, Golda Mier Iglipa
  • Lopez, Fermarie Christine Gabres
  • Lupisan, Jeanne Ezra Marie Catedral
  • Magsalin, Khamil Joyce Vega
  • Mendoza, Tricia Isabelle Rendor
  • Mingming, Jake Ron Palattao
  • Miranda, Mark Julius Sibug
  • Munsayac, Rocheline Joyce Aguinaldo
  • Okafor, Daniela Morales
  • Paje, Lee Louise De Leon
  • Papica,Keanu Aquino
  • Pariñas, Arvin Jasper Manuel
  • Placido, Richel Anne Cheng
  • Ragasa, Maryl Joy Magbojos
  • Rana, Ramon Jr Del Finado
  • Rañola, Aezy Canlas
  • Redillas, Isabella Denise Panganiban
  • Reyes, Julie Ann Lee
  • Sitchon, Elaiza Rae Castro
  • Sumagaysay, Harvey Christian Batisla-on
  • Timbungco, Kimberly Clare Jacildo
  • Torio, Rubylyn Sison
  • Torres,Bernard Jr Roldan
  • Ty, Alexandra Landry Domondon
  • Vizconde, Chloe Anne Endaya
  • Yap, Rebecca Anne

With its commitment to excellence and its desire to continuously produce top graduates, CKS College endeavors never to stop improving and growing its various programs, particularly the Accountancy program. Moving towards embracing the next generation of learners, it shall prove that it has what it takes to be consistently ranked among the top Accounting schools in the country.

 

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Lecture Series Part 2: Bridging the Industry - Academe Gap


Students from various levels and programs of Chiang Kai Shek College attended the second talk in the CKS College Lecture Series, entitled: “Bridging the Industry – Academe Gap” last November 24. Aside from educating stakeholders about the trends and developments in the industry, the Lecture Series also seeks to develop identifiable sets of knowledge, skills, and attitudes that will ensure them to be prepared to face the unfamiliar challenges in the workplace. 

This lecture featured Mr. Alvin Kingson Tan, who is also a proud alumnus of CKS College. He is the president of the Fil-Chi Media Productions Inc., the company behind Chinoy TV. Mr. Tan spoke about his success, challenges, and learnings throughout his entrepreneurial journey.

According to him, companies prefer to hire graduates who have the skills to excel in today’s times. High grades, professional knowledge, and competence alone are not enough. There is also a demand for soft skills, such as the ability to communicate effectively and work seamlessly across global, multicultural teams. Teamwork, problem-solving, and self-management are skills that are seen as valuable for success in the workplace. He also emphasized the importance of the Chinese language. Chinese is now considered as an important language worldwide because of its increased use in the business world.

Lastly, he reminded the audience to never give up. It means believing in oneself and being willingto accept “failure” so that the critical skill of adaptation can be learned. It means not compromising on the most important values, and walking the walk, rather than just talking the talk. It means living the life you want and are passionate about. 

Student attendees actively raised queries and concerns during the open forum.

More Articles...

  1. HRM Students Spiced Up Their Game in the Grilled Barbecue and Sauces Contest
  2. CKS College ITE Research Awarded Best Presentation in the 2017 ICSTE
  3. Congratulations, October 2017 CPALE Passers!
  4. CKS College Business Expo 2017: Venturing into New Horizons

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Enrollment for Freshmen, Transferees, and BSA Bridging Program students

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