Last February 2, 2014, the Philippine Junior Marketing Association, in cooperation with the Havas Media Ortega, organized the annual Madworld event entitled “Selfie: How to Create Meaningful Personal Brands”. CKSC students from different courses became a part of approximately 5000 students from various colleges and universities who were engulfed with insights, shared by prominent speakers across the country. The seminar, which was hosted by Ms. Bea Fabregas, a well known DJ and TV host, talked on how to create and improve our personal brand which will be a key to our success in the future.  The seminar was graced by four speakers, namely: Mr. Pao Pena of Globe Telecom, Mr. Nomer Lasala of GMA7, Dra. Vicki Belo, and Mr. Tony Sarmiento of Havas Media Ortega.

The seminar started with Mr. Pao Pena who talked about the evolution and importance of social media in creating our own brand especially when we are applying for a job. He always keeps in mind that everything that he will do on his social media account will affect him as a person because his social media account reflects his own personality. He also taught us the keys of having great branding, that it should be timeless, purpose-driven, dynamic, and responsible. We should be responsible for every datum, photo, or message that we will post because it can last for a long time.

The 2^nd speaker, Mr Nomer Lasala, better known as “The Mindmaster” of GMA 7, shared his insights and thoughts on how to make ourselves a brand that is larger than life. He shared his 3B’s when it comes to making the person he is today. The first B is Boldness that we should do something that will not only bring value to life but also something that is extraordinary which will easily standout. Second is Bungle that we should not be afraid of taking the risk of trying especially if we really want something to happen. And the last is Believe. Confidence within us will translate into good things in life.

The 3^rd speaker was the one whom everybody is familiar with, Dra. Vicki Belo. She shared her learnings about the CEO as a brand. With that, she shared her story on how she started her career. She also shared the 7-point star qualities of a good CEO which will make an impact in making your own branding. The 7 points that she shared were: Being brave and bold, Planning ahead, Excellence, Perfection being the eye of beauty, being exciting and fun, not forgetting to give back, and also letting results speak for themselves.

The last speaker, Mr. Tony Sarmiento, had the same insights like what Mr. Pao Pena shared to us. He talked about “Personal Branding” as a whole and also gave some tips on how to create or improve our own brand.

During the seminar break, there were some games and twists, which made the seminar livelier like knock-knock jokes and the showing of the school pride. Foods and prizes were also distributed to winners of the games.

The Chiang Kai Shek College – Faculty of Business, Arts, and Sciences (CKSC-FBAS) team bested 23 other colleges and university and emerged as the champion in the nationwide Marketing Quiz Bee held last January 28, 2014 at the SMX Convention Center. The said contest was organized by the Association of Marketing Educators (AME). The CKS College team was comprised of Sean Jerrold Esteban (4^th Year, BSBA – Marketing Management), Mary Grace Khu (3^rd Year, BSBA – Marketing Management), and Ana Charlene Lim (BSBA – Marketing Management).

The contest was the opening activity for the 8^th Conference of Aspiring Marketing Professionals (CAMP 8). Endorsed by the Commission of Higher Education, CAMP is an annual conference organized by AME. The theme for this year’s conference was “Shine Brighter Marketers: What’s Next? The Infinite Trends in Marketing.” It’s key objectives include upgrading the quality of Marketing education in the Philippines and equippming Marketing educators and students with the necessary skills and knowledge that will enable them to contribute substantially to national development. With approximately 6,500 delegates, CAMP is undoubtedly one of the biggest national gatherings of Marketing educators and students. Held alongside the conference was the JobsDB exhibit and job fair. Among the sponsors of the event are Solumx, Biogesic, Spinner, Julie’s, Leslie’s, Skin Trends, Spinnr, Unilab, Universal Robina Corporation, and the Philippine Marketing Association.

The Marketing Quiz Bee consisted of three rounds. In the elimination round, students were given 10 seconds to answer each question. The top five teams advanced to the semi-final round, from which the top 3 advanced to the finals. At the end of the last round, CKS College was declared champion, Batangas State University was 1^st runner-up, and Angeles State University was 2^nd runner-up. Winners were given cash prizes, certificates of participation, and medals.

Last January 27, 2014, the Junior Marketing Association organized a studio tour to ABS-CBN, participated in by forty-nine business students of CKS College. The tour lasted for almost two hours.

The tour started with an audio-visual presentation, introducing the company’s history and showcasing the works they have achieved throughout the years. From time to time during the run of our tour, our tour guides would tell us trivia, such as ABS-CBN has two kinds of locations: the on-site location and the studio location. On-site location is being shot outside the premises of the network while studio location is being shot in a studio inside the network. The studio location has two kinds: a temporary studio and a permanent studio. The difference between a temporary studio and a permanent studio is that a temporary studio is dismantled after it has been used by shows like ASAP, LUV U and others, while a permanent studio is not dismantled like the ones used by shows like Umagang Kay Ganda and TV Patrol. We first went to the studio of ASAP, a musical noontime show every Sunday, wherein we found out that it is the largest studio ABS-CBN has. It is a combination of three ordinary studios. We also went to other studios like the studios of Minute to Win It, TV Patrol, and LUV U. We also passed by the radio stations they have inside the network like DZMM, where we saw the actual goings on when they are live. We also visited the area where the costumes and the props are kept after being used. They have such wide array of costumes, used for intermission numbers in ASAP.

What amazed us during the tour was almost all studios are just small, and are far different from what we see in televisions. The guide told us that it is because of the camera they use. They normally use wide angled lens that makes the people and place they shoot 10 times larger than the normal size. Aside from the studios, we also saw quite few ABS-CBN stars like Kiray Celis, Miles Ocampo, Alexa Ilacad, Sharlene San Pedro, Amy Perez, and Teddy Corpuz, and others.

(Article by Jayzie Meach Brown)

Last January 25, 2014, CKSC-JPIAns attended a seminar organized by NFJPIA together with the JPIA chapters of San Beda and University of the East. It was entitled “The Apprentice JPIA NCR Symposia 2014: Refining Your Ace in the Workplace.” The event aimed to prepare fellow JPIAns for their future by giving workshops in Job Interview, Public Speaking, Event Hosting, Debate, and Non-Verbal Communication. It was an all day event held at the UE Theater.

The event started with a lecture from Mr. Peejay Garcia on “Effective Oral Communication.” Mr. Peejay was able to capture everyone’s attention and have them listen intently to him, from the serious part of his lecture to his humorous examples. According to him, the key to effective oral communication is to master your message, know you audience, and perfect your delivery. This was followed by an inspiring message from Mr. Roberto G. Manabat, the CEO of KPMG in the Philippines.

In the afternoon, the attendees were assigned to the different workshops they have previously signed up for. CKSC-JPIAns attended the workshop on Job Interview which was given by Mr. Smith D. Dacasin of KPMG. Mr. Dacasin told everyone what to expect, the do’s and don'ts of job interviews, what to wear and what not to wear, and how to answer the interviewer’s questions.

Everyone brought home with them new knowledge that will be useful to them in the future.

(Article by Hazelyn Xu)