The Chiang Kai Shek College – Faculty of Business, Arts, and Sciences (CKSC-FBAS) team bested 23 other colleges and university and emerged as the champion in the nationwide Marketing Quiz Bee held last January 28, 2014 at the SMX Convention Center. The said contest was organized by the Association of Marketing Educators (AME). The CKS College team was comprised of Sean Jerrold Esteban (4th Year, BSBA – Marketing Management), Mary Grace Khu (3rd Year, BSBA – Marketing Management), and Ana Charlene Lim (BSBA – Marketing Management).
The contest was the opening activity for the 8th Conference of Aspiring Marketing Professionals (CAMP 8). Endorsed by the Commission of Higher Education, CAMP is an annual conference organized by AME. The theme for this year’s conference was “Shine Brighter Marketers: What’s Next? The Infinite Trends in Marketing.” It’s key objectives include upgrading the quality of Marketing education in the Philippines and equippming Marketing educators and students with the necessary skills and knowledge that will enable them to contribute substantially to national development. With approximately 6,500 delegates, CAMP is undoubtedly one of the biggest national gatherings of Marketing educators and students. Held alongside the conference was the JobsDB exhibit and job fair. Among the sponsors of the event are Solumx, Biogesic, Spinner, Julie’s, Leslie’s, Skin Trends, Spinnr, Unilab, Universal Robina Corporation, and the Philippine Marketing Association.
The Marketing Quiz Bee consisted of three rounds. In the elimination round, students were given 10 seconds to answer each question. The top five teams advanced to the semi-final round, from which the top 3 advanced to the finals. At the end of the last round, CKS College was declared champion, Batangas State University was 1st runner-up, and Angeles State University was 2nd runner-up. Winners were given cash prizes, certificates of participation, and medals.