News - CKS College (大學)

4th PANAF IMC Youth Congress: “The Creative You”

Last Updated on August 26, 2015 11:09 AM

The Philippine Association of National Advertisers Foundation, in partnership with Advertising Foundation of the Philippines and Procter and Gamble, held the 4^th PANAF IMC Youth Congress at the Unilab Bayanihan Center last November 21, 2013. More than 30 CKS College delegates from different business courses participated in this year’s youth congress, which had the theme “The Creative You.”

Ms. Charmaine Canillas, Chairman of Philippine Association of National Advertisers Foundation delivered the opening remarks. The event was hosted by ABS-CBN’s stars Robi Domingo and Bianca Gonzales. The 4^th PANAF IMC Youth Congress invited eight top-rated professionals when it comes to integrated marketing communications, namely: Mr. Michael Carandang, Mr. Ricky Lee, Mr. Russel Molina, Mr. Jonathan Yabut, Ms. Nicole Bulatao, Mr. Joji Azurin, Mr. Raffy Fajardo and Ms. Reese Fernandez-Ruiz.

As the TV Head of One Mega Group, Inc., Mr. Michael Carandang focused his talk on how he started in the fashion industry and on having the “Filiphenomenal” attitude. He discussed how creative Filipinos are when seeking solutions to problems- despite restrictions. Furthermore, Mr. Carandang reminded the audience to stay humble and be dedicated to nonstop learning, to know their value and worth so that they will continue to grow and be better people. Knowing one’s purpose and touching other people’s lives are also crucial.

The second speaker, Mr. Ricky Lee, Writer and Creative Manager of ABS-CBN, is considered a pillar of creativity. He shared stories of being a writer. He said that if you are a writer, you should not run out of creative ideas because the world is full of stories.

In his talk, “One sentence explosion,” Mr. Russel Molina, the Executive Creative Director of Seven A.D., imparted useful insights to PANAF delegates. As an author, he understood that telling and selling a product’s story are essential. He broke down his talk to three main points: (1) Tell, Don’t Sell; (2) Sell Stories; and (3) Don’t Forget to Play. He reminded the delegates that as advertisers, they should know the audience, and really know them… make them curious, and make them care.

Mr. Jonathan Yabut, Season 1 winner of the Apprentice Asia shared his knowledge and experiences from the hit reality TV show. He focused on 4 main points: First, don’t just follow your passion, cultivate it. Second, it’s not about working hard, but being smart. Third, leadership is pullership and not pushership. Lastly, the unexplainable secret to success is out there, grit.

Ms. Nicole Bulatao, Digital Champion of Nestle Philippines, focused her talk on creativity and technology. She said that, sometimes, it is okay to share media mileage with another company. To illustrate her point, Ms. Nicole also shared some creative videos of KitKat.

Mr. Joji Azurin, Freelancer.com’s Regional Head, shared about creative ways to go into the e-commerce business. He mainly stressed how by year 2050, things would change... and by that time, the business and the industry must have also changed.

Mr. Raffy Fajardo, Marketing Director of Procter and Gamble Distributing Philippines, shared 5 creative tips: love your consumer, be a product expert, respect your competition, be agile and elevate beyond category.

The last speaker, Ms. Reese Fernandez-Ruiz, Founder, Partner and CEO of Rags to Riches shared how social enterprises like Rags to Riches has a big impact in the lives of underprivileged Filipinos.. Rags to Riches is now on their 6^th year and is still continuing to inspire people.

Each speaker’s talk was followed by a question and answer segment. Interested audiences asked and probed to gain even more insights from the distinguished speakers. Booths were also situated around the area, featuring sponsors and partner companies. Delegates were treated to loot bags and exciting freebies.

(Article by Heidi Beatriz Cheung)

CKSCians Unite to Help Typhoon Victims

Last Updated on August 26, 2015 11:08 AM

“There are moments when troubles enter our lives and we can do nothing to avoid them. But they are there for a reason. Only when we have overcome them will we understand why they were there.” ― Paulo Coelho, The Fifth Mountain

Last November 8, 2013, Typhoon Yolanda brought upon the Visayas region devastation beyond imagination and struck many of our fellowmen with grief, loss, and misery. It is in the midst of this tragedy that the various student organizations of CKS College joined forces in a unified effort to raise support and gather donations from faculty, staff, and students.

Within the period November 13 to 15, the CKS College lobby was flooded with sacks and boxes of relief goods that kind-hearted CKSCians donated to help alleviate the suffering of typhoon victims. With these donations, they send their wish for early recovery and hope for a better tomorrow.

Exclusively for CKSCians : Special Discount from Tully's Coffee

Last Updated on August 26, 2015 11:10 AM

Starting November 19, 2013, Tully's Coffee shall be granting CKSC and CKS College students and faculty members a 10% discount when they dine in or purchase from any Tully's Coffee branch (Binondo, Fort, Magnolia, BGC, Subic, Ali Mall, and Valenzuela). They only need to present their valid school ID when making a purchase.

The Philippine master franchise owner of Tully's Coffee is Mr. Antonio Tiu-- Chairman and CEO of AgriNurture, Inc. (ANI). The first and only purely agricultural company listed in the Philippine stock Exchange, ANI's family of brands include Fresh Choice Always, Cafeteria Verde, and The Big Chill, Inc. A Chiang Kai Shek College alumnus and a Bachelor of Science in Commerce degree holder from De La Salle University, Mr. Tiu was named one of the Top Outstanding Young Men of the Philippines last December, 2011.

Believing that as one succeeds more, he should also give back and help others more, Mr. Tiu actively pursues the betterment of society through the products ANI offers, the communities it supports, and the businesses it is expanding into. A proud CKSCian, he also continues to offer unwavering support to his alma mater.

Gear Up for the Future

Last Updated on August 26, 2015 11:10 AM

Held last 13^th of November 2013 at the 7^thfloor of the CKS College Narra campus, “Gear Up for the Future” is a seminar organized by the Junior Organization. The speaker, Myron Sta. Ana, is one of the Philippines’ top young corporate trainers-- the next big name in motivational/inspirational speaking, a specialist in call center and learning & development consultancy, the expert in leadership mentoring, the guru in communication coaching, and the authority in team-building activities facilitation.

Also, Sta. Ana is the Sole Proprietor of Myron Sta. Ana Training and Consultancy Services or MSTCS and the Founding Publisher & Executive Editor of Mandirigmang Pinoy Online, an online Philippine boxing magazine.

The speaker shared tips on how students can gear themselves up for the more challenging world of life after school. He made his talk interactive by engaging the students in some activities.

He said that before you choose the path that you will take after college, you should always consider the practicality of the course and your potentials. He also stressed that the students must join different school organizations-- as this will help them become well rounded individuals.

More than 100 students participated in the said event. Nhordia Perez and Nichole Co, BS Accounting Technology students, hosted the seminar. The opening prayer was lead by Jennifer Tandoc and Rachelle Tan delivered the closing remarks.

(Article by: Mydee Remly Tan/ Photo Credit: Rachelle Tan).

Journeys of Inspiration

Last Updated on August 26, 2015 11:11 AM

One of the most awaited talks finally came to CKS College. Jonathan Yabut was invited by the Senior Organization to share an inspirational message and give advice to CKSCians. Over 100 students and professors attended the seminar held on the 14^th of November 2013 at the 4^th floor AVR, CKSC Narra Campus.

Jonathan Yabut graduated Cum Laude with the degree Bachelor of Science in Economics from the University of the Philippines. As an accomplished member of the UP Debate Society, he bested 400 debaters all over Asia and reached the semi-finals of the prestigious Asian University Debate Championships. He is the season 1 winner of the hit pan-Asian reality TV show, the Apprentice Asia, hosted by the Malaysian business mogul, Tony Fernandes.

Mr. Yabut talked about leadership and career management. "Take advantage of the fact that you can still choose your paths. It's gonna be a different story 5 years from now." he said,advising the students to choose their paths wisely, a path which a student would be able to enjoy and maximize his full potential in. Another remarkable message that had a huge impact to the audience was that the key to success is to have a “GRIT, “which means having passion and perseverance when working towards reaching one’s goals.

Despite the short seminar, Mr. Yabut was able to share a lot from his past experiences and learning and was able to inspire a lot of young aspiring businessmen and businesswomen. Five years from now, who knows, a CKSCian might just be in the list of the most influential persons of his generation.

(Article by Jiselle Lareine Sy)