The Junior Marketing Association attended a seminar entitled: “Unleashing Greater Marketing Excellence in Brand and Event Management” last September 17, 2016, at the University of the East, Caloocan City.

The program started with the welcoming remarks by Dr. Ernersto B. Arpon and opening remarks by Ms. Evangeline Dominguez. The first speaker was Annaliza Bacani- Laxamana, CEO and Founder of the Next Step Events, Inc., Manila, Philippines, who gave a talk on “Events Management”. She taught the students how to start from scratch and focus on their goals. Furthermore, she stated that when organizing and managing events, the event needs to be well thought through and planned in advance. She emphasized that engagement should take place before, during and after the event.

The second speaker was Mr. Benjie Encarnacion, the former Market Intelligence Head at Nestle Philippines. He gave a talk about “Brand Management”. He encouraged students to develop their inner selves and confidence by joining organizations or other social events that can develop their skills in communicating. He reminded the audience that even if they're busy with technology, they should learn to communicate and socialize with people. This is crucial in personal branding. We build ourselves, we create our own image by defining how we work with other people. 

Article by: Junior Marketing Association