Last November 21, 2014, CKS College Marketing Management students attended the 5th PANAF IMC Youth Congress entitled 'Digital ME' held at the Unilab Bayanihan Center, Pasig City. The program started with an opening prayer led by the executive director of PANA, Ms. Digna Santos, followed by the Philippine National Anthem. The program was hosted by sportscaster, Patricia Dizon.

The first speaker was TV host Bianca Gonzalez, who talked about the power of social media to inspire and to help us to become better persons. The second speaker was the VP marketing services and communication of Pioneer Life, Len Pozon. She talked about the generation gap between the younger and older generation in line with social media.

Michael Ngo Dee, the founder of Tripid Philippines, talked about his experiences as an entrepreneur and about how great technological ideas turn into a business. TV hosts Jugs Jugueta and Teddy Corpus then shared their own experiences on how they achieved their dream career.

The last speaker for the morning session was singer, songwriter, and producer JayR Sillona. He shared his experience on how he succeeded in the music industry.

The second half of the event was hosted by Suzi Entrata-Abera. It started with an inspirational talk from the COO of dm9 JamesSyfu, Merlee Jayme, who talked about how creativity can have a purpose. Matteo Guidicelli shared his experience in go-cart racing and triathlon where he applied his passion to achieving his career goals. Drew Arellano talked about how sports teach us how to achieve goals and how to inspire other people via social networking sites. The head of news and current affairs division of ABS-CBN, Ging Reyes, talked about how social media contribute to the spread of current news and their role in journalism.

The last speaker of the event was Atty. Jesus Jose Disini, Jr. of Disini Disini Law Firm. He talked about laws regarding cyberbullying, copyrights, and privacy in social media sites.

(Article by: Trisha Que/ Photo Credit: Krizia Sy)