CKS College bagged the first prize in the “Marketing Genius: Interscholastic Marketing Competition” held at the Asian Institute of Management (AIM) last November 15, 2014. CKS College was represented by Heather Co (2^nd Year, BSBA – Marketing Management student, Honors’ Circle Batch 1 Scholar), Jamaica Costales (2^nd Year, BSBA – Marketing Management student, Honors’ Circle Batch 1 Scholar), Nielsen Tiangco (3^rd Year, BSBA – Marketing Management student), and Ana Charlene Lim (4^th Year BSBA – Marketing Management student). It was a proud moment as CKSCians proved once again that they have what it takes to compete against the best marketing students in the country and emerge victorious.

Organized by the Polytechnic University of the Philippines Junior Marketing Executives, the competition consisted of two phases. Phase 1 was a quiz bee, covering three rounds: easy, average, and difficult. In the easy round, which involved matching logos to brands, CKS College ranked third among the 18 participating colleges and universities. The team sustained its ranking in the second and third rounds, which involved identification and multiple choice questions covering topics such as marketing fundamentals, product and brand management, and integrated marketing communications.

The top five schools in Phase 1 qualified for Phase 2 of the competition, which involved a case study. The teams were required to present a new brand positioning and marketing plan on Dole. After one hour of preparation, each team presented and was questioned by the four panelists. Come CKS College’s turn, all the panelists and judges were impressed with the presentation of the team, commending them for the organization and consistency of their proposed marketing plan.

After six hours of competition, CKS College was named champion and the real marketing genius. Polytechnic University of the Philippines Manila and De La Salle – Antipolo came in second and third. Ana Charlene Lim was awarded Best Female Presenter.

(Article and Photos by: Jasmine Wong)