In an effort to challenge the youth to actively support the Philippine Olympic team and position Philippine sports as a source of pride and nationalism, the UP JMA MME (University of the Philippines Junior Marketing Association Major Marketing Event 2013) launched “THE PLAYOFFS: A Marketing Competition promoting pride for Philippine Athletics.” The competition is a two-phase challenge, in which teams from colleges and universities nationwide submitted marketing campaigns that would support Filipino athletes.

Out of approximately 100 teams who registered and competed in the elimination round, Team MJUAN-Philippines (Team Marketing Juniors Uplifting Athlete’s Nation – Philippines) got into the finals. The team is composed of 3^rd year Marketing Management students namely Mary Grace Khu (Chiang Kai Shek College – Faculty of Business, Arts and Sciences), Leonilyn Karol Chee (St. Scholastica’s College – Manila), and Ralph De Jesus (Polytechnic University of the Philippines – Manila). The group is mentored by Professor Jerry Cocabo Yao, Director of PMA (Philippine Marketing Association) and Professor at St. Scholastica’s College – Manila.

Other teams who made it to the finals are Marteam, Team Momol Project, Team Power, and Team Titans. A wildcard round shall be held on September 14 to determine which of the other 95 teams shall join the finalists.

The final round shall be held on September 21, 2013 (Saturday). Closed-door presentations shall be made by the groups at UP Diliman, followed by the culminating night on the same day at the Emar Suites, Shaw Blvd.

(Article by Mary Grace Khu)