Despite the challenges brought by the pandemic, Prof Jessica Lhay Asana and Prof Ankiat Byron Co, CKS College Program Chairs for Business and Accountancy Programs successfully presented their paper entitled “The Influence of Beauty Vloggers on Building Consumer Brand Awareness of Cosmetic Products” during the 5^th International Conference on Management in Emerging Markets (ICMEM) 2020 in School of Business and Management Institute Teknologi Bandung (SBMITB), Indonesia last August 3 – 5, 2020. The theme of the conference was “Sustainable Development: Orchestrating Business to Respond to Society’s Latest Challenges”.

The said conference was attended by Economics, Business, and Management scholars from different parts of the world. Their paper was included in the ICMEM book of proceedings (ISBN 978-623-92201-1-2).

Their participation in the conference enabled them to interact, exchange ideas, and benchmark with great academicians from different universities. Truly, the conference was a great learning experience.