ENBEHA - Entrepreneurial Behavior

The course is a leadership development subject exploring its relationship to concepts related to entrepreneurial activities. It involves complex interactions between the entrepreneur as a leader, his followers, and the situation they are in.

Pre-requisite/s : None

Credits : 3.0 Units

EBOPP1 - Business Opportunities 1

This course covers the steps in project planning, evaluation of external factors affecting entrepreneurial activities, internal factors important in identifying business opportunities, and environmental scanning.

Pre-requisite/s : ENBEHA

Credits : 3.0 Units

EBOPP2 - Business Opportunities 2

Students shall be able to apply project identification/ selection techniques and actually identify and select the business opportunity the student would like to pursue. Students will also be taught how to relate entrepreneurial competencies with project selection while considering the current business environment.

Pre-requisite/s : EBOPP1

Credits : 3.0 Units

COSTAC - Cost Accounting

This course is designed to orient the students to the cost accounting and cost management framework of business.  Topics discussed are:  overview of cost accounting; job costing systems; accounting, planning, and control for materials, labor, overhead and standard costing.

Pre-requisite/s : ACT102E

Credits : 3.0 Units

PROMAN - Production and Operations Management

This course gives an overview of the techniques, methods, and processes involved in production management. It familiarizes students with core operational activities and covers measurement, purchasing, and production concepts and applications in manufacturing and service businesses. It will integrate the numerous activities and processes necessary to produce products and services in a highly competitive global environment.

Pre-requisite/s : PRIMAO

Credits : 3.0 Units

EPLAN1 - Business Plan 1

The subject in general involves the development and preparation of the business plan including all the relevant external and internal elements involved in starting a new venture. Part I of the course is an overview and general discussion of the contents of the business plan. Before the term ends though, a thorough discussion of the first element, the marketing plan, is intended to be accomplished

Pre-requisite/s : EBOPP1

Credits : 3.0 Units

EPLAN2 - Business Plan 2

The subject is a continuation of the discussions in EPLAN1. Focus would be on the organization and financial plans. EPLAN2 completes the integrative nature of the subject covering the three main business activities.

Pre-requisite/s : EPLAN1

Credits : 3.0 Units

EINTEG - Entrepreneurship Integration

Integration of parts 1 and 2 of the entrepreneurial perspective of business opportunity analysis and  legal issues on intellectual property and exposes the student to the financial challenges of the new venture. It also lays out alternative strategies for growth as the business goes through the expansion stage. Ending the business venture is also discussed to tenable the student to have a comprehensive idea of the business life cycle.

Pre-requisite/s : EBPIM1

Credits : 3.0 Units

BUSMAT - Business Mathematics

A course designed for business students covering topics in plane analytic geometry, differential and integral calculus with emphasis on the applications to business and economics.

Pre-requisite/s : MATH001

Credits : 3.0 Units

MICECO - Microeconomics

This is a course that deals with the principles, concepts and theories of Microeconomics.  The course covers methods and tools of economic analysis; organizational structure of an economy and economic systems; supply and demand analysis including the concept of elasticity; equilibrium price and price controls; theory of consumer behavior and concept of marginal analysis; theory of production, cost and revenue; and theory of markets. Practical application of the principles, theories and concepts to real economics situations and/or problems is an integral part of the course, which are vital to managerial decision-making.

Pre-requisite/s : INTECO

Credits : 3.0 Units

MANACT - Management Accounting

This course is a basic course that combines the knowledge of management practice and makes use of accounting information for decision-making. It introduces a paradigm shift from preparation of financial statements to actual relevant usage in day-to-day management activities. The course exposes students to the preparation of internal reports tailor-fitted for management decision-making. The planning and controlling of management activities are emphasized through accounting and mathematical techniques that will allow for informed judgment.

Pre-requisite/s : ACT102E, COSTAC

Credits : 3.0 Units

OPERES- Operations Research

In this course, students will learn to formulate, analyze, and solve mathematical models that represent real-world problems. In the first two-thirds of the course, deterministic models, in which no uncertainty exists, will be discussed. This section of the course will cover linear programming and the simplex algorithm, as well as related analytical topics. It will also introduce other types of mathematical models, including transportation, integer, and non-linear models. The remaining third of the course will cover stochastic models that handle the randomness inherent in most real systems. Topics will include inventory analysis, forecasting, and decision theory. The key emphasis is on problem formulation, model building, data analysis, solution techniques, and evaluation of alternative designs/processes in complex systems.

Pre-requisite/s : BUSTAT

Credits : 3.0 Units

OBLCON - Obligations and Contracts

This course deals with the basic principles of law in relation to contracts and obligations. Topics include: the nature, sources, kinds, and extinguishments of contracts; general legal concepts of enforceable rights and obligations; types of laws and the national legal system; nature, purpose, scope, and key principles of national legislation; sources of obligations; kinds of obligations under the Civil Code; specific circumstances affecting obligations in general; duties of obligor to do or not to do; extinguishments of obligation; general principles of the law of contracts; elements and stages of contracts; freedom from contract and limitation; object of contracts; considerations of contracts; formalities; interpretations and reformations of contracts; and defective contracts.

Pre-requisite/s : None

Credits : 3.0 Units

PRITAX - Principles of Taxation

This subject covers the basic concepts, principles and laws applicable to income taxation and income taxes such as Basic, Final and Capital Gains Taxes.  This also includes discussion about the functions, duties and authorities of the BIR.  Discussions involve the computation of taxable income of the different income taxpayers such as individuals, estates, trusts, partnerships and corporations.  The determination of taxable income entails the calculation of gross income inclusions and exclusions, the allowed deductions from gross income as well as the tax credits deductible against the yearly income tax due.

Pre-requisite/s :MATINV, ACT304M,  OBLCON

Credits : 3.0 Units

STRAMA - Strategic Management and Business Policy

The course exposes the student to the basic nature and character of top management decision-making, and gets him/her involved in the analysis, formulation, and implementation of corporate strategies and policies. Furthermore, it gives him/her the opportunity to apply basic concepts and techniques s/he has learned about the various functional areas of management.

Pre-requisite/s : PRIMAO, PRIMAR, HUREMA, MANACT, FINMA1

Credits : 4.0 Units

EBPIM1 and EBPIM 2 - Business Plan Implementation 1 and 2

These two courses which are five units each are designed to encourage and allow the students to actually implement the business plan they have produced in EPLAN1 and EPLAN2. The students are expected to set up the project as a business activity where actual revenue generation can be realized.

Pre-requisite/s : EPLAN2

Credits : 5.0 Units

Number of Hours : 90

BUSTAX - Business Tax

This course involves an intensive study of the business and transfer tax system, including the value-added tax, percentages taxes, estate tax and gift tax.  The relationship between these business and transfer taxes are also emphasized.  The policy underpinnings of wealth transfer taxation, and the reasons for the recent erosion in its political support, will be explored. 

Pre-requisite/s : PRITAX

Credits : 3.0 Units

FINMA2 - Financial Management 2

This course involves the study of the different financial techniques used in capital investment analysis and evaluation for making long-term financial decisions. Different sources of long-term funds, techniques in long-term financing and different ways of computing for values of long-term investments and returns will also be discussed. Key topics include the time value of money, capital budgeting, the cost of capital, leverage and capital structure, dividend policy, and mergers, LBO’s, divestitures, and business failures. Both qualitative and quantitative tools utilized in financial management shall be discussed and assessed as tools in management decision making.

Pre-requisite/s : FINMA1

Credits : 3.0 Units

PRIMAO- Principles of Management and Organization

This course is an introduction to the management functions: planning, organizing, leading, and controlling. It will focus on the theories and fundamental concepts of management and emphasize the basic roles, skills and functions of management, with special emphasis on managerial responsibility for effective and efficient achievement of goals. Topics such as social responsibility, managerial ethics, and the importance of multi-national organizations shall also be discussed. Furthermore, the class will cover the evolution of management thought, function, and practice, and will emphasize current approaches and emerging trends.

Pre-requisite/s : None

Credits : 3.0 Units

HUBEOR - Human Behavior in Organizations

This course is designed to give students the basic knowledge of human behavior needed to create a more effective organizational environment. The course shall be broken down into three segments: (1) the behavior of individuals in organizations, (2) group behavior in organizations, and (3) how these behaviors affect the overall performance of organizations. Particular emphasis will be placed on individual differences, attitude, motivation, job satisfaction, communication, leadership, stress, change, and organizational culture.

Pre-requisite/s : PRIMAO, GENPSY

Credits : 3.0 Units

PRIMAR - Principles of Marketing

The course gives the student a deeper understanding of core marketing concepts, activities, and applications, and identifies the role of marketing management in developing competitive advantage for business and service establishments.  It also aims to develop the student’s ability to appreciate and use contemporary models in marketing management for sound decision making. Students shall be trained to design and implement product, price, place, and promotion strategies, in order to help a company achieve its strategic and financial objectives, while at the same time, develop and sustain long term customer relationships.

Pre-requisite/s : None

Credits : 3.0 Units

ACT102E - Financial Accounting 1

This introductory course exposes the business student to the nature, scope and functions of the accounting discipline.  It deals primarily with the accounting process of transforming raw economic data into useful financial accounting information.  Typical transactions, documents and accounting problems of a single proprietorship engaged in a service or merchandising business provide the framework for discussion.  The concepts of internal control and computerized accounting system will be initially introduced in this course. 

Pre-requisite/s : None

Credits : 6.0 Units

ACT304E - Financial Accounting 2

This is a continuation of the first course in Accounting.  Initially it will deal with a review of the accounting process and principles in order to reinforce knowledge, competence and skills.  The main part covers transactions, accounting problems and financial statements peculiar to the partnership and corporate form of business using the merchandising business as framework.  It will include the preparation of simple statement of changes in partnership capital and statement of changes in retained earnings.  The voucher system in introduced in this course.  Likewise, non-cast manufacturing accounting is also to be introduced. The course exposes the students to computerized accounting system for merchandising business.

Pre-requisite/s : ACT102E

Credits : 6.0 Units

BUSCOM - Business Communication

This course focuses on the correct use of the English language as a tool that shapes effective communication, both written and spoken, in the business world. It tackles the fundamentals of technical writing which provide students with adequate writing practice through the process beginning from prewriting, writing and rewriting stages of different technical papers in particular business letters and reports.

Pre-requisite/s : ENGL101, ENGL102

Credits : 3.0 Units

BASFIN - Basic Finance

This course will focus on what business firms should do to achieve their financial goals and how they can optimize the owners’ wealth. Key topics include finance function, the operating environment of finance, time value of money, risk and return, tools of financial analysis and planning, utilization of funds, acquisition of funds, credit and banking, financial intermediaries, financial markets, foreign exchange markets, and monetary policy.

Pre-requisite/s : None

Credits : 3.0 Units

COMAPL- Business Computer Application

This course is designed to teach students the theoretical approach to information technology and management information systems within a business/computer science environment.  Practical business computer applications will emphasize word processing and spreadsheets. It will prepare the students in the application of office productivity software that are used in the industry.  Lectures, hands-on activities, and projects shall expose the students to the actual functions of the software.

Pre-requisite/s : COMTEC

Credits : 3.0 Units

SORGGO- Social Responsibility and Good Governance

This course focuses on the basic concepts, principles, frameworks and practices of social responsibility and good governance. It analyses the business framework that guides social responsibility and good governance practice. It also combines theory with field experience aimed at inspiring young leaders to become responsible citizen and entrepreneurs, and business leaders.

Pre-requisite/s : None

Credits : 3.0 Units

FINMA1 - Financial Management 1

This course will cover an introduction to financial/corporate management. It will focus on what business firms should do to achieve their financial goal, which is to optimize the owner’s wealth. Specifically the course will include discussion of the finance function, the operating environment of finance, key concepts such as time value of money, risk and return, tools of financial statement analysis and planning, and financial asset valuation. As an additional part of the course, some selected personal financial management topics are also included in the course such as: use and source of credit from non-bank institutions, and an individual’s basic investment selection biases on ordinary shares, bonds, and mutual funds.

Pre-requisite/s : BASFIN

Credits : 3.0 Units

PRODMA - Product and Brand Management

This course enables students to understand how family businesses operate in the country. The course touches on the dynamics of the family within the business, transfer of ownership, professionalism, and succession.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

DISTMA - Distribution Management

This course introduces the student to the design and management of seamless, value-processes across organizational boundaries to meet the real needs of the end customer. With the end goal of making products and other offerings more accessible to users whenever required, students shall learn about effective and efficient distribution systems. The  distribution function shall not only be considered as a channel used for reaching markets, but also as a tool in helping achieve a sustainable competitive advantage.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

RETAMA - Retail Management

This course provides the student with a more thorough understanding and appreciation of retailing, the retail environment, and the issues and developments in the industry. Students shall be exposed to practical applications of retailing policies, methods, and procedures for both small and large operations. Fundamental retail management concepts shall be tackled within a conceptual, theoretical, practical, and strategic framework.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

MARKRE - Marketing Research

The course deals with the basic concepts and applications in the field of marketing research. It intends to equip students with the basic tools and techniques in identifying marketing research problems, developing research designs, conducting the actual research, and analyzing and using the data gathered. Marketing research shall be addressed from the perspective of helping provide quality information to marketing decision makers.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

ADVESA - Advertising and Sales Promotion

This course approaches advertising and sales promotion from an integrated marketing communication (IMC) perspective by coordinating all of the promotional mix elements to develop effective communication programs. As such, tools such as advertising, sales promotion, public relations, personal selling, direct marketing, and interactive marketing will be explored. Students will learn to apply theories in IMC management, utilizing them as tools to achieve the company’s communication objectives.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

PROSAL - Professional Salesmanship

This course focuses on basic sales skills with an emphasis on understanding selling and sales trends in a competitive and diverse business environment. Students will determine their personal motivation for a sales career, and assess their capabilities and potential for success in sales.  They will also gain valuable skills for personal and professional excellence.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

SERVMA - Services Marketing

This course addresses the challenges professionals and organizations face in creating and delivering high quality services. Key frameworks, concepts, and applications in services marketing shall be addressed. Students shall learn to analyze customer/client requirements, measure service quality, and design, promote, and deliver outstanding service.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

CONBEM - Consumer Behavior

The course the study of exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas applies concepts, principles, and theories, from various social sciences to the study of the buyer’s information, acquisition, evaluation, purchasing, and post-purchase evaluation processes. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior. The role of marketing research in understanding consumer behavior shall also be explored.

Pre-requisite/s : PRIMAR

Credits : 3.0 Units

CHINWD - Chinese Wordprocessing

The Cang Jie input method is a system by which Chinese characters may be entered into a computer by means of a standard keyboard. It is based on the graph logical aspect of the characters wherein each basic, graphical unit is represented by a basic character component, of which there are 24 in all, each mapped to a particular letter key on a standard QWERTY keyboard. Cangjie is one of the very few input methods that can be found on most modern personal computers without the user having to download or install any additional software. CangJie allows keying even if you do not know the pronunciation of characters. CangJie, therefore, helps students of Chinese to remember characters’ shapes and structure.

Pre-requisite/s : COMTEC

Credits : 3.0 Units

PRESKI - Presentation Skills

This course introduces students to the concept of effective communication and helps them develop the skills and acquire the knowledge required for an effective business presentation. Students shall develop the ability to speak effectively in various situations, including speaking impromptu, negotiation, etc.

Pre-requisite/s : ENGL102

Credits : 3.0 Units

ECOM001 - E-Commerce

Electronic Commerce is a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery. In this course, students will examine critical information technologies that provide a basis for electronic commerce, and their application in a variety of sectors and industries. It will begin with coverage of the tools, skills and business concepts that surround the emergence of electronic commerce and the consequences of applying these information technologies to different commercial processes from both an operational and strategic perspective. It will also explore several of the problems surrounding electronic commerce such as security, privacy, content selection and rating, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities.

Pre-requisite/s : COMAPL

Credits : 3.0 Units

SALACT - Sales, Agency, and Credit Transactions

This course deals with the law on sales covering contracts for the sale of goods including nature, forms, and requisites, distinguished from dacion en pago, cession in payment, contract for a piece of work, and barter; earnest money as distinguished from option money; rights/obligations of vendee and vendor; remedies of unpaid seller; warranties; sale with a right to repurchase or conventional redemption and legal redemption; sale on credit; installment sales (personal-property- Recto Law, real property- Maceda law). It also covers the law on agency; its nature, form and kinds; obligation of the agent and the principal; and modes of extinguishments. Also discussed are laws on credit transactions such as loan, deposit, guarantee, pledge, real mortgage, antichresis, and chattel mortgage. Other relevant laws on commerce and trade such as law on investments shall also be discussed.

Pre-requisite/s : OBLCON

Credits : 3.0 Units

FRAN01 Franchising

This course deals with the system of franchising as a form of business venture and explores the rapid growth of franchising as a method of doing business. It aims to provide the students with the necessary knowledge and framework of franchise operations and development. Topics include an overview of franchising, recognizing the right franchise opportunities, strategic planning in franchising, franchise business operation process, location and site selection, and financing, marketing, and managing the franchised business.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

MARKRE - Marketing Research

The course deals with the basic concepts and applications in the field of marketing research. It intends to equip students with the basic tools and techniques in identifying marketing research problems, developing research designs, conducting the actual research, and analyzing and using the data gathered. Part of the students’ training includes enhancing their skills in problem identification and analysis and alternative evaluation. Marketing research shall be addressed from the perspective of helping provide quality information to marketing decision makers.

Pre-requisite/s : PRIMAO, PRIMAR, BUSTAT

Credits : 3.0 Units

PROSAL - Professional Salesmanship

This course focuses on basic sales skills with an emphasis on understanding selling and sales trends in a competitive and diverse business environment. Students will determine their personal motivation for a sales career, and assess their capabilities and potential for success in sales.  They will also gain valuable skills for personal and professional excellence.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

FAMBUS - Managing the Family Firm / Family Business Management

This course enables students to understand how family businesses operate in the country. The course touches on the dynamics of the family within the business, transfer of ownership, professionalism, and succession.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units

RETAMA - Retail Management

This course provides the student with a more thorough understanding and appreciation of retailing, the retail environment, and the issues and developments in the industry. Students shall be exposed to practical applications of retailing policies, methods, and procedures for both small and large operations. Fundamental retail management concepts shall be tackled within a conceptual, theoretical, practical, and strategic framework.

Pre-requisite/s : PRIMAO, PRIMAR

Credits : 3.0 Units