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Last Updated on June 9, 2017 2:03 PM
The Bachelor of Science in Business Administration Major in Marketing Management program is designed to prepare graduates for a career in product management, salesmanship, online marketing, services marketing, and marketing communications (advertising, PR, etc.).
As per CHED Memorandum Order (CMO) No. 39, Series of 2006:
The objectives of the program are:
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Help students seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive, or marketing director.
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Guide students in organizing and managing entrepreneurial activities if they decide to be self-employed.
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Equip students with knowledge of the principles and concepts of marketing.
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Prepare students to pursue a teaching career or graduate studies in business.
Specific Professions, Careers, Occupations or Trades
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Management Trainee in Marketing
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Marketing Assistant/ Manager
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Account Executive
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Merchandiser
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PR/ Advertising Assistant/ Manager
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Service Crew
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Order/ Billing Assistant/ Manager
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Customer Service Agen/t Representative
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Junior Sales Trainer
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Receptionist
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Product/ Brand Assistant/ Manager
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Entrepreneur
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Any Supervisory or Managerial Job in the Field of Specialization - Government or Private
Subjects Included in the BSBA Major in Management Curriculum :