Two teams of CKSian Marketing achievers were declared Champions at the recently concluded Conference of Aspiring Marketing Professionals (CAMP). CAMP is an annual CHED-endorsed conference organized by the Association of Marketing Educators of the Philippines, Inc. It brings together students from colleges and universities nationwide to participate in networking opportunities with companies, marketing competitions, and symposia about relevant and emerging Marketing trends. Now on its tenth year, CAMP was held last January 29, 2016 at the Flying V Arena, San Juan City.
This year, CKS College sent three teams of students to take part in three competitions. The first team comprised Judd Ong, Nicole Diane Sy, and Rose Ann Yulo-Uy. They competed in the Marketing research category. They were tasked to conduct a research study on the perception of companies and Marketing students regarding graduate attributes that are necessary for employment. Although the team did not rank among the top 3 in this category, they were highly praised by judges for the feasibility of their recommendations.
The second team comprised Charlene Kim Dizon, Jasmin Russel Lim, Bernardine Tandoc, and Trisha Que. They competed in the Below-the-Line Advertising category. Thirteen teams of students from colleges and universities nationwide were given a case study on Hive Hotel, for which they were to come up with an advertising proposal. The CKS College team's recommendations were described as "spot-on," as they were praised for how well their strategies matched Hive Hotel's target market. The team was declared Champion.
After winning first runner-up in the previous year's CAMP Marketing Quiz Bee, the CKS College team was determined to come back stronger this year. And they did, as they ranked first among 21 competing teams and were declared Champions. Heather Angelique Co, Jamaica Maru Costales, and Jasmine Tiffany Wong-- all CKS College Honors' Circle Batch 1 scholars --worked together to emerge victorious by the end of the three-round competition.
Once again, CKS College has proven that the college does not only excel in the field of Accountancy, but also in other fields of study, Marketing included. The two trophies are not only a symbol of CKSian excellence, but also a symbol of CKSian spirit-- that which persists in the face of challenges and thrives in the midst of opportunities. The victories are also significant milestones as the tertiary division of Chiang Kai Shek College continues to celebrate its 50th founding anniversary this school year.
