The Bachelor of Science in Business Administration Major in Marketing Management program is designed to prepare graduates for a career in product management, salesmanship, online marketing, services marketing, and marketing communications (advertising, PR, etc.).

As per CHED Memorandum Order (CMO) No. 39, Series of 2006:

The objectives of the program are:

• Help students seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive, or marketing director.
• Guide students in organizing and managing entrepreneurial activities if they decide to be self-employed.
• Equip students with knowledge of the principles and concepts of marketing.
• Prepare students to pursue a teaching career or graduate studies in business.

Specific Professions, Careers, Occupations or Trades

• Management Trainee in Marketing
• Marketing Assistant/ Manager
• Account Executive
• Merchandiser
• PR/ Advertising Assistant/ Manager
• Service Crew
• Order/ Billing Assistant/ Manager
• Customer Service Agen/t Representative
• Junior Sales Trainer
• Receptionist
• Product/ Brand Assistant/ Manager
• Entrepreneur
• Any Supervisory or Managerial Job in the Field of Specialization - Government or Private

Subjects Included in the BSBA Major in Management Curriculum :

• BSBA : Basic Business Core
• BSBA : Business Education Core
• BSBA Major in Marketing Management : Professional Subjects
• BSBA Major in Marketing Management : Electives